Your events A-team may not be in-house

The events industry could be facing a tough 2025/26 season as it seems more companies are tightening their budgets as the economic outlook is looking uncertain. Rising costs of logistics, venues, catering etc. are also contributing to higher event costs.

Despite budget pressures, companies who continue to invest in events are seeing:
- Stronger brand relationships.
- Higher quality lead generation than some digital channels.
- Quicker deal closures through face-to-face connections.
- PR opportunities by unique content generation on speaker panels.
To name just a few….

Why are event freelancers game-changers in the current environment?

- Access to top-tier talent without the long term overhead costs.
- Scale events team up and down based on the projects needs.
- Access specialised expertise that may not be in-house for specific event elements.
- Reduce long-term commitments while maintaining high quality events that meet the companies objectives.

For companies to continue running events, smart event leaders can build hybrid teams: core internal strategic staff, with adding expert freelancers, who bring fresh perspectives and specialised skills.

The question isn't whether to host events in this economy. It's how to make them so strategically valuable that they become budget-proof.

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About J2D Consulting J2D Consulting is Europe and the Middle East's leading freelance events and PR consultancy, specialising in strategic communications and event management across EMEA markets. Our team of senior-level professionals brings deep cultural knowledge, strategic expertise, and proven results to B2B organizations across technology, energy, automotive, and non-profit sectors.

Contact Information:

• Website: www.j2dconsulting.com

• Specialisations: Event Management, Strategic PR, Cross-Cultural Communications

• Service Areas: Europe, Middle East, EMEA Markets